Video20,000hours between the idea and the thing
From “we had an idea” to “we built it”
TL;DR Between the idea and the shipped product sit about 20,000 hours of hard work that nobody likes to talk about.
Every startup story skips the middle. There's the moment of “we had an idea”, then a cut, then the launch.
The cut is about 20,000 hours of hard work nobody likes to talk about: the bugs at midnight, the store rejections, the redesign you redo three times. That middle is the job. It's also where most of the fun is, if you let it be.
